Six inputs, dollar figure, named pattern, feeds the reading. Mobile-tested end to end. On preview, live on push word.
Drag Index 2027 survey + collector ARCHI
Ten questions, anonymous by construction, records land outside the webroot. Publishes at n=100.
60-minute response sheepdog ARCHI
Cron every 15 min, drafts only, Rus sends within 4 business hours.
LinkedIn draft bank, 12 posts ARCHI
Planner mode, reading not pitch, 2-3/day cap. Ready for Rus to push.
Stage outreach templates ARCHI
Organizers, podcasts, warm intros. 5/week cap, one follow-up max.
Quiz ending engineered: The Compression + Conversation CTA ARCHI
Result screen closes on The Compression and a gold Request the Conversation button. Live.
▸Phase 1 · Weeks 1-2 · Ignition
Zero build left. All send, all publish.
LinkedIn daily: 2-3 posts from the bank RUS
Every post ends on the reading.
METRIC: 14 posts live by day 14
Stage + podcast outreach, 5 notes/week RUS
Personalized first line, from the three templates.
METRIC: 10 sent by day 14
Push calculator + Index + copy build to live ARCHI
On Rus's word. Calculator enters the LinkedIn rotation as "run your number" posts.
Every lead answered inside 4 business hours RUS
Sheepdog drafts within 15 minutes of signup.
METRIC: 100%
▸Phase 2 · Weeks 2-6 · The Index fills
Distribute the survey RUS
Network blast, three operator communities, every podcast appearance.
METRIC: n=100 by week 6
Weekly n-count + mid-point data post at n=40 ARCHI
Jsonl counter, no manual counting. Draft post for Rus.
First 30-day analytics read ARCHI
Drop-off points from ana.rusnikita.com, one fix per week from data, not taste.
▸Phase 3 · Weeks 6-10 · The Index publishes
The Drag Index 2027 report page ARCHI
Methodology, findings, unattributed operator lines. The backlink engine.
Digital PR: 10 journalists, one stat per pitch RUSARCHI
ArchI drafts, Rus sends. Data exclusives, not press releases.
Four pillar essays on the blog ARCHI
Real anonymized cases, first person, each cites the Index and the calculator.
▸Phase 4 · Weeks 10+ · Compounding
Joint webinars: M&A advisors, exit planners, family offices RUS
Borrowed audiences that are 100% qualified principals.
Community seeding: best-answer discipline RUS
YPO/EO/exit forums, profile links only, no pitches.
Calculator v2: shareable card + percentile vs Index ARCHI
"You circulate more than 71% of operators." Self-diagnosis people spread.
▸Hard gates · nothing moves without Rus's word
Gate 1 · Push word
Calculator + Index + copy build go live.
Gate 2 · Peer reference line
One anonymized reference unlocks the proof section.
Gate 3 · Network blast
Index n-count. No agent can fill Rus's network for him.
Weekly scorecard, reported every Friday: posts live · outreach sent · Index n · readings taken · leads · response time · calculator runs · top funnel drop-off · one fix shipped.
ARCHI · rusnikita.com · map updates live as phases ship